The update, introduced in 2010 to commemorate the company’s centennial anniversary, saw the logo turn more vivid and get attractive polish. Notably, they gave it a lot of volume, as well as heavy illumination. It’s gold inside and with a silver frame all around. This one includes only the bowtie, without the names anywhere. The millennium emblem was designed in different shades of gold color, symbolized enthusiasm, paired with excellence and stood out among other car logos. It was incredibly similar to the name featured in the 1988 design, but stretched wider and colored black instead of red. ![]() This is the general use inscription they used for their brand since 2002. They gave it a red edge that looked deeper thanks to the inclusion of an inner wall of the border, visible throughout the emblem. The 2001 logo was now solely the frame of the bowtie. Anyway, the iconic Chevrolet logo was introduced in 1914 and has never left the american car company’s vehicles since then. He was born to French parents in Switzerland and might have taken inspiration from the Swiss flag to create his own cross-like emblem. The original newspaper was never found to prove this theory though.Īnother version relates the iconic logo to the national roots of Louis Chevrolet. That logo, shaped as a bowtie, was the base for Chevrolet sign. His widow suggested he had found an attractive logo in a newspaper back in 1912 while being on holiday in Virginia. ![]() Yet, his family members disapproved of this theory as his daughter stated that Durant had designed a sketch of the logo while having a family dinner. Durant, he found inspiration in a wallpaper design while staying at a Parisian hotel. However, there is no single confirmed theory explaining the origin of the emblem.Īccording to the company’s co-founder, William C. ![]() However, the company was looking for an eye-catching emblem that would propel the brand to success and it didn’t take them long to introduce the cross-like bowtie logo. The first Chevrolet cars bore a rather simple signature of the founder, Louis Chevrolet. The text was given a white appearance with grey borders. They converted the inner parts into pale blue, and the edges became greyish-brown. This version is the same design, yet colored.
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